Direct Mail

• Category: Printed media
• Client: Editora Abril
• Role: Art Direction
• Official site:: XVII Prêmio ABEMD

ABEMD is the Brazilian Association of Direct Marketing. I was the Art Director on a bronze trophy winning campaign that had as strategy to segment Editora Abril's by the amount of installments they've already paid (in the magazine or book collection subscription) and then personalize the content of the direct mail letters. I've created several Direct Mail layouts for this campaign, for each magazine of the publisher house.