Software Developer

2021 - 2022

42 Wolfsburg, Wolfsburg, Germany

42 is an innovative, higher education software engineering school set out to redefine formal education by unraveling the potential of students of all levels through project based peer-to-peer learning. The 42 approach is adopted by a network of schools all over the globe.

03/2021

The "Piscine" is 42's selective process, with duration of 4 weeks and an average of 60h of coding per week. I took part in the Piscine from March of 2021.

Fullstack Web Developer

2020

Le Wagon, Berlin, Germany

Intensive coding bootcamp with over 450 hours focused on Ruby, Ruby on Rails, HTML, CSS, JavaScript, Bootstrap, git, GitHub, Heroku, Relational Database, SQL & ORM. Projects include cloning Airbnb from scratch in 5 days and developing an original project working in groups.

This is my group's project, created in 10 days: www.streamhub.watch.

Click here to see the conclusion certificate

Master of Arts - Fashion and Aesthetics Management

2011 - 2012

Universidade de São Paulo (USP), São Paulo, Brasil

MA in Aesthetics and Fashion Management (Estética e Gestão de Moda) by the University of São Paulo, in São Paulo, Brazil. I was in the first class of this course. It has a duration of 2 years (approx. 526 hours) with emphasis in Marketing planning and strategy focusing the Fashion and Aesthetics industry, branding, advertising and strategic communication. Click here for more information (in portuguese).

Argument in the monograph: The fashion of Harajuku (Tokyo) in Liberdade (São Paulo).

Bachelor's Degree - Advertising, Marketing and Art Direction

2007 - 2010

Universidade Presbiteriana Mackenzie, São Paulo, Brasil

Bachelor degree in Advertising and Marketing with specialization in Art Direction (Publicidade, Propaganda e Criação) by the Mackenzie Presbiterian University in São Paulo, Brazil. The course has a duration of 4 years, and is approved by Anabin, from which I have the certificate of equivalency to a german Bachelor degree. The course focus on Advertisement and Marketing for the first 2 years, and for the last 4 semesters it specializes in Art Direction, advertisement creation and visual communication. Click here for more information (in portuguese).

Monograph presentation: Marketing and Visual Communication for Turma da Mônica Jovem.

High School Diploma

1994 - 2006

Colégio Albert Sabin, São Paulo, Brasil

Aklamio

01/2023 - Present

Web Designer, Berlin

• Build partner's portals by integrating exciting and diverse looks according to each company's branding guidelines and design;
• Create, enhance and maintain the partner's portals using CMS, HTML, CSS, JavaScript and UX/UI knowledge;
• Create portals from scratch using HTML, CSS and JavaScript for clients that have the web pages hosted by us;
• Creating transactional e-mails customized to every client's visual and copy using Emarsys;
• Use of Photoshop, Illustrator and InDesign to create visual elements for client's portals, as well as internal one-pagers and presentations;
• Use of Figma to create prototypes and collaborative projects with the Design team;
• Use of After Effects to create small animations for the website;
• Work closely with the product team, through iterative and constructive feedback sessions to ensure a clear communication (needs vs wants) that will improve the existing product.

10/2021 - 12/2022

Junior Web Designer, Berlin

• I started to work at Alkamio as a Junior Web Designer, and my tasks were similar to the ones listed above, but with a different level of responsabilities and accountability.

iSPORTiSTiCS

03/2021 - 10/2021

Junior Front-End Developer, full remote

• iSPORTiSTiCS is a technology startup with artificial intelligence solutions for sports content.
• As a Junior Front-End Developer, I work in the development of the company's web platform. Stack: HTML5, CSS3, JavaScript, JQuery, AJAX, Bootstrap, Python, RESTful API, Git/Gitlab, Jira, Figma.

Le Wagon

07/2020 - Present

Teacher Assistant (freelance), Berlin, Germany

• After finishing the Coding Bootcamp at Le Wagon in June 2020, I had the pleasure of being invited to be part of the team as a Teacher Assistant for the next batch, starting in July 2020.
• I am currently a Teacher Assistant in Berlin, Brasília and Rio de Janeiro.
• I am a TA during the Front End, Product Design Sprint and Project days at the Bootcamp, helping students mainly with HTML, CSS, SCSS, JavaScript, Bootstrap and Figma, but also helping with Back-end (Ruby on Rails) and database questions.

Geekiss and Geekisstore

03/2011 - 03/2022

Founder - www.geekiss.com and www.geekisstore.com

• Geekiss (http://geekiss.com) was a blog aimed at the geek/nerd female audience, focusing on arts, clothing and other varieties of pop culture. As the blog was a huge success, I founded an online store, Geekisstore (www.geekisstore.com), for the same target audience, offering original clothing and accessories for "geek", "nerd" and "gamer" girls. After almost 10 years, I unfortunately decided to close the blog Geekiss, and the store is to be closed soon.
• I was responsible for all creation and maintenance of both, since the creation of the site layout from scratch, content generation, social media management (as facebook, twitter, instagram, youtube, google + and pinterest) and all the metrics analysis. Our Facebook fanpage has reached more than 135.500 likes, and our Instagram had more than 20.000 followers.
• At the e-commerce I was responsible for all creation and maintenance as well, like photography and image manipulation of products and models, products registration on the platform, inventory management, customer service before and after sales as well as marketing and communication strategies, planning campaigns and promotions.
• The product line was also developed by me, from the development of print and modeling, retail and import of products and accessories, development of new products and attracting new suppliers.
• I used my own analysis of all metrics and data to keep improving the products, launching new itens based in trends and my customer’s behaviour.

Language International

03/2019 - 02/2020

Project Manager, Berlin, Germany

Some of my daily tasks as a Project Manager were:

• Managing a team of software developers using Agile methodology (SCRUM) and Kanban: managing the backlog, writing stories, delegate and triage tasks/bugs management, daily meetings and sprint review.
• Content Management on the website and in our custom-made CRM system.
• Online Marketing and Data Analysis
• Hiring and managing external contractors and service providers, both local and remote, such as translators, virtual assistants, and specialists.
• Account handling, budget management, deadline handling, project implementation based on briefings.

Some of my projects as a Project Manager were:

• Supervising the translation of all the website content into 27 different languages.
• Hiring, managing and supervising external contractors, in order to translate all the website content into 27 different languages.
• Implementing the Holacracy system in the company, working towards a self-manageable team and aiming for wholeness, to enhance individual potentials.
• Establishing a competence-based hierarchy through a Badge system
• Creating a profit-sharing / bonus compensation system

03/2017 - 03/2019

Student Advisor, Berlin, Germany

I started at Language International as a Portuguese, English and Japanese Speaking Student Advisor.

Hard Rock Cafe

01/2016 - 02/2017

Retail Sales Associate, Berlin, Germany

• My first job in Berlin. I was a Retail Sales Associate in Hard Rock Cafe Berlin retail shop, and this was a good opportunity to train my German and get a direct experience with costumers.

Procter & Gamble

01/2014 - 02/2015

Community Manager, São Paulo, Brasil

Community Manager via Página Viva for P&G, Digital Metrics analyst and content creator of the hallmarks of Beauty segment (Wella Koleston, Olay), Salon Professionals (Wella Professionals, Clairol Professionals, Sebastian Professional) and Fem Care (Always, Tampax, Naturella, plus “Só Entre Amigas”, a fanpage of Fem Care made for teens) from P&G in Brazil.

• Responsible for the preparation of weekly and monthly reports of the page performance metrics KPI and ROI, as well as setting and monitoring of results of sponsored posts. Bilingual presentation of all brands results and analytics performed weekly and monthly, in English and Portuguese with the global team.
• Developed and managed communications strategies, plans and budgets. Established and maintained external communications calendar, and managed scheduled assignments.
• Community Manager responsible for moderation, monitoring, content creation and conversational calendars for social media: Facebook, Twitter, Youtube and Instagram.
• Create templates suitable for every occasion and content to address commonly asked questions.
• Responsible for all brazilian social media content, community management and results analysis for the global campaigns #LikeAGirl (in portuguese: #tipomenina) for the brand “Always” (fem-care).
• Took part on several product new launches and events, in order to post real-time and live content to our followers in all Social Media.

RERY (fashion brand)

12/2011 - 12/2013

Art Director, E-commerce and Marketing Manager, São Paulo, Brasil

• Creating the brand's online store from scratch: choosing the platform, feeding with products, creating the layout, pictures, stock control.
• Community Manager for all the brand's social media (Facebook, twitter, instagram, etc)
• Strategic planning and developing of online media, digital presence in horizontal and vertical social networks, development of campaigns and online ads on Google Adwords, Display Network, Facebook Ads and LinkedIn Ads.
• Digital metrics analysis and preparation of presentations with the monthly results from our campaigns, e-commerce convertions and to improve SEO. Google Analytics, Facebook Insights, twitter and instagram monitoring.
• Assist the Fashion team on planning Collections based in insights from our data analysis and our customer’s behaviour, maximizing sales potential.
• Taking pictures of all the brand's clothes and accessories and photo editing (cutting background, correcting light, textures and other necessary retouches) and updating to Rery's e-commerce.
• Creating on and offline art and layouts, image processing and manipulation, creating content for Social Media, development and maintenance of e-commerce, preparation of Online Marketing strategies and SEM.

ClickOn

03/2011 - 11/2011

Assistant Art Director, São Paulo, Brasil

• Creating layouts and assemblies for published offerings, creating material for special actions, diverse backgrounds to the site and other online formats.
• Worked closely with social media team on WordPress blogs and social media marketing.

Educa Comunicação Educacional

01/2011 - 03/2011

Assistant Art Director (freelance), São Paulo, Brasil

• Creation of advertising campaigns, branding material, internal and external communication, layout of printed and digital material.

Editora Abril

08/2008 - 12/2010

Assistant Art Director, São Paulo, Brasil

• Creating layouts and assemblies for published offerings, creating material for special actions, diverse backgrounds to the site and other online formats.
• Worked closely with social media team on WordPress blogs and social media marketing.